A logo plays an important role in representing your brand. Of all logo shapes and designs, circle logos are considered the most popular. Circular shape as logo conveys various meanings and can be used for different purposes. Here are some important things you need to know regarding circle logo design, including its meaning, uses, and designing tips.
The Meaning and Symbolism of Circle Logo
A circle is believed to have a universal meaning as it symbolizes the earth and the sun. Psychologically, brand logos in the circular shape tend to suggest positive message for the community, friendship, as well as loving relationships. It is also linked to the state of unity, endurance, and stability.
The Use of Circle Logo in Popular Brands
Countless companies and business franchises rely on a circle logo design for representing their brand. Some cases in point are Pinterest, BMW, and the famous beverage franchise, Starbucks.
Those world-famous brands prove that a circle logo can be used in various contexts to represent different purposes. With the right combination of graphic and typography, you can use a circular-based logo for any type of brand.
Circle Logo Designing Tips
Despite its simple look, designing a circle logo should be based on several basic rules as follows:
- Use short typeface. The space in the circle logo is rather limited, so you need to keep it short when placing the brand name or letters. Using the initial or acronym of the brand will be helpful in this case.
- Be consistent. If you plan to publish the logo in different scales, consistency in the typography is a must. You have to use the same font regardless of the logo size. Therefore, it is important to choose a particular font with good legibility, even when you scale it down.
- Decide the focal point. A logo usually consists of several elements, such as company name, symbol, year, or slogan. When designing a circle logo, you should decide in advance which element will serve as a focal point to make the logo recognizable.
That concludes some basic facts about circle logo design for product branding. You can use this brief information to create a circle logo for your own brand.