Since the coming of the digital era, graphic design has become an important part of every business out there. Basically, graphic design is an art to communicating a message using visual content. In a business sense, graphic design has an important role in improving the user experience.
If we go back to ancient times, the graphic design already existed in the 1920s print industry. At that time, it was focused on attracting consumer through creating a logo design and traditional aesthetic.
In this day and age, a knowledge of graphic design is essential in every field of work. A stunning graphic design in your portfolio could make a great impression on the recruiter. Every business has used graphic design in communicating their personalities, vision, and essence through brand identity, advertisement, and websites.
Graphic design is not only about aesthetic. When you can display information in a way that affects people’s emotions to do a specific action, then you have made a stunning graphic design.
When you’re creating a website, a stunning graphic design will make the users naturally click the call to action button. If you’re selling products, graphic design is also playing a role in packaging design. It may determine whether the consumer would buy your products or not.
In a more advanced level, graphic design also can be used in motion media like videos or GIFs. It’s not only reserved for TV or film, but also an advertisement, promotional videos or tutorial videos. Depending on the industry, it’s undeniable that a stunning graphic design could bring your company to the next level of growth.
Surprisingly, you don’t necessarily need an art degree to build a stunning graphic design. As long as you understand the basic elements and provided with the right resources, then you can design your own blogs, websites, etc.
There are five basic elements of graphic design, i.e. line, shape, texture, color, and typography. These five elements have one thing in common, that is a different type (of line, shape, etc.) would give different emotional effects. For example, diagonal lines generate stability feeling while vertical lines evoke energetic emotion. By studying the meaning of every element, then you can definitely create a stunning graphic design.