Nature logo design can be used in several ways to create different messages. Here are four ways to use the nature-related design for your brand.
“Nature” element in a logo often conveys messages such as “calm” or “environmentally-friendly”. However, nature logo design can be used in various ways to deliver unique brand identities. There are at least four common ways nature-related designs are used to deliver brand messages.
1. Rugged and “wild” design
Nature is rugged, wild, and unpredictable, but you can tackle it. This is the message you want to deliver if you have an outdoor sport or adventure-related business. Brands such as Brooklyn Backpacker or Rough Monk Outdoors use rugged lines, faded colors, and adventure-related images on their logos to convey the message.
2. Soft and calming design
Nature is calming, soft, and healing. This is the message delivered by brands related to wellness, health, and beauty. Such logo designs use a lot of leaf, tree, and flower images, or maybe animals like dove, deer, and dolphin. The tones are usually soft, and dark colors are used for accents or emphasis. You may see such logos on yoga studios, herbal products, tea, and spas.
3. Kid-friendly design
Nature is great for your kids. Our product has natural elements to better accommodate your kids. These are the messages brought by products or services whose target markets are kids (or parents). They may combine the elements of rugged and soft designs, but there are childish aspects in the logos. There may be bright colors, cartoonish images, doodles, or more simplistic lines.
4. Minimalistic nature logo
Sometimes, you want to use nature-related elements in the logo, even if your business is unrelated to such a thing. In this case, the minimalistic approach is the best. For example, Silvarow Property Investments use simple outlines of a deer’s head on a black background. Knox Valley Dental uses straight outlines of a mountain range with minimalistic colors.
Nature is a great inspiration for logos, but make sure you deliver the right message with the designs. Using nature logo design the right way will help you deliver the brand identity effectively.