Typography is more than just “writing legible, pretty-looking texts.” Typography design involves combining fonts, sizes, spaces, tracking techniques, and other important aspects to create a distinctive look. Here is a basic guide every designer must know.
Perfect Font Pairings for Typography Design
When pairing two fonts in creating typography, pay attention to how you combine them. Incorrect pairings will damage legibility and create an imbalanced look in the composition. A perfect font combination complements each other instead of overshadowing. However, the balance also must look interesting instead of dull and monotonous.
There are several fonts that look good when paired. Oswald and Lato, for example, create a professional but warm look. Libre Franklin and Libre Baskerville give “traditional” but readable look. For an interesting contrast, try Kaufmann BT with Neutra Text.
Balanced Leading and Tracking
Leading refers to the vertical space between letters, while tracking is the act of creating perfect, harmonious letter spaces. In typography design, the standard space between letter should be 1.5 times wider than the font size (1.25 times for narrower letters). This distance supports readability, especially in artsy-type typography.
In tracking or kerning, you are trying to create a nice balance between the distance and positioning of each letter. It also applies when you are combining the uppercase and lowercase letters, so they look balanced.
Balanced Measure of the Lines
The measure of the lines determines the entire reading experience. A short line will create uncomfortable reading, while a long line makes the readers feel lost (and not ideal for limited writing space). The standard is to make 52 to 78 characters (including spaces) for one line.
Balanced Size, Scale, and Hierarchy
When writing typography lines, you must consider the scale, size, and “hierarchy” between the words. If the typography has a header or bullet list, make sure to show the differences using unique fonts, sizes, and colors. Scale, size, and hierarchy not only determine reading experience but also affect the entire aesthetic.
Creating a typography design requires you to consider the balance between size, scale, font pairing, space, and hierarchy. Learn to find the best combination for every project to create a visually-pleasing but clear message.