Amazon is at one of the biggest online marketplaces in the world. This is the reason why there are thousands of sellers who have become a part of its network to take their business to the next level. However, the forward-thinking and competitive traders are also using FBA for their products as one of the tools to improve sales. You too can use it to grow your business. Just be sure to brand it properly and use a unique logo to stand out from your competition.
If you want to create a premium logo for your Amazon business, then you can pick either of these two options:
- Find a Designer
There was a time when businesses had to cut costs in many areas to survive in the market- not anymore. Today, you can easily contact talented freelancers from different corners of the world for different services like eBook writing, website development, etc. You can also find creative graphic designers for the logo as well. The following are some of the best options to consider for that:
Freelancer.com is one of the oldest and biggest platforms for freelancers. It’s highly reliable as it uses escrow system to ensure that your funds are released for the freelancer of your choice only when you are satisfied with their work. Finding the perfect remote worker is also easy on the platform as you can compare different accounts on the basis of their portfolio, past projects, reviews and ratings left by other clients, etc. You can either approach a freelancer logo designer yourself or post a listing detailing your requirements and have the designers bid for the gig for your selection.
Fiverr is another popular marketplace that offers services and tasks with one unique aspect- all of the services can be availed with five bucks (hence the name Fiverr). Naturally, the fixed price simplifies a lot of things. However, don’t let the modest price tag fool you. Fiverr is easily one of the best platforms out there in this segment and you can find a reliable and skilled logo designer on it without any major problems.
99designs is a creative platform that brings graphic designers and clients together under a simple and straightforward system. In this, if you want a logo, you can just organize a contest in which any of the thousands of designers can take part in. They can submit their logos on the basis of your requirements and you can just pick a winner and use the design for your Amazon store. However, the cost of hosting these contests starts at $299 and can go all the way up to $1,199 which is a lot for many people.
Even if you are taking help from a professional to design the logo for you, you must do your homework nonetheless. For instance, you should take a look at some of the most beautiful logo design inspirations for your brand, learn the fundamentals of a memorable and timeless logo design, etc.
- Do it Yourself
If you are short on funds or are simply unable to find a decent graphic designer within your budget, then you can design the logo yourself. There are a variety of tools and services that you can use for that depending on your skills.
If you have some experience in using advanced graphic design and image editing programs, then you can software like Sketch or Adobe Illustrator. If you want absolutely free software, then you can also try Gimp and Vectr.
If you don’t have any experience with graphic design software, professional or simple, then you can use one of the many automated logo design tools. These tools are cheap, easy to use and they create logos that are professional standard.
Use the Logo Everywhere
No matter what option you have chosen to create the logo design, once it’s ready, you should not limit its exposure to Amazon. This is because branding only works if it’s consistent and prevalent. So, make sure that you use the logo on your business cards, packaging material, invoices, etc. This will help in increasing the volume of traffic you get on your Amazon account through other channels.
Things to Remember
- Once the logo is ready, convert it into the greyscale format and see if it looks as good as colored. A timeless and versatile logo should look good in both formats.
- Don’t try to copy the logos of other top sellers on Amazon. It’s important that your design is unique and unlike anything else.
- Avoid using too many colors or fonts in your logo. The simplest designs are usually the most powerful. Besides, making the logo more complex will only lower its impact and make it less memorable.
- Pick a font that’s legible even when it’s scaled down. You want it to work even when seen on a small mobile device or a business card.
So, as you can see, creating a professional logo for your brand isn’t that difficult. However, you should take your time with the design and say yes only when you are completely satisfied; it’s not a good idea to change the logo frequently.