Swarovski Optik AX Visio


To commemorate its 75th anniversary, Swarovski Optik, a leader in sports optics manufacturing, has unveiled the AX Visio, the world’s first AI-supported binoculars. This groundbreaking product combines high-performance analog optics with digital intelligence, redefining the future of nature observation.

A Technological Marvel for Nature Enthusiasts

The AX Visio, designed by the renowned industrial designer Marc Newson, is a perfect blend of analog and digital technologies. It offers a unique viewing experience enhanced with digital input, making it an ideal tool for hunters, birdwatchers, and outdoor enthusiasts. The official launch is set for January 8, 2024, at the CES in Las Vegas, with availability from February 1, 2024, at selected retailers and online.

Cutting-Edge Features and Specifications

The AX Visio 10×32 model boasts numerous innovative features. Its intelligent technology, combined with SWAROVISION high-precision analog optics, assists in real-time identification of over 9,000 birds and other wildlife. The integrated camera captures high-quality photos and videos, which can be managed and shared instantly via the SWAROVSKI OPTIK Outdoor App. Additionally, the “Share discoveries” function allows users to guide others to the observed object using arrow markers in the display.

Smart and Sustainable Design

Developed over five years, the AX Visio consists of approximately 390 hardware parts. Its core is an integrated operating and object-recognition system powered by a Neural Processing Unit (NPU) for fast information processing. The device’s analog components, such as optics and housing, meet SWAROVSKI OPTIK’s sustainable quality standards. Regular system and function updates ensure a long product life cycle, with an open programming interface for future expansions.

Production and Design Excellence

The AX Visio is produced at SWAROVSKI OPTIK’s main site in Absam, Austria, showcasing 75 years of experience in high-precision sport optics. The design by Marc Newson emphasizes modern appearance, intuitive handling, and ergonomic comfort, marking the second collaboration between Newson and SWAROVSKI OPTIK.

For more information about the AX Visio, visit Swarovski Optik.

Nadin Danielsson

Nadin Danielsson

Total posts created: 191
Nadin Danielsson is a dynamic tech enthusiast whose passion lies in discovering and showcasing the most innovative and captivating products in the technology landscape. With a keen eye for design and functionality, Nadin has established herself as a prominent figure in the tech community, known for her ability to identify and highlight the latest trends and breakthroughs.

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