Fujifilm's efforts to popularize medium format sensors on mirrorless cameras led to the release of Fujifilm GFX 50S II. This camera overtook other competitors and managed to become a digital camera with the cheapest medium format sensor.

The Fujifilm X-T200 is planned to be released to the global market starting in early March for $ 700 (body only), or $ 800 with a 15-45mm f / 3.5-5.6 XC lens. Available color options are still the same as the X-T100, Silver, Dark Silver, and Champagne Gold.

It is undeniable that the main attraction of the Fujifilm X100 is its relatively simple design and small size, its weight is under 1/2 kg, making it easy to carry everywhere. The built-quality camera uses aluminum which seems to be more sturdy and luxurious than the previous generation. The Fujifilm X100V is planned to be marketed by the end of February for $ 1,400.

Other features that worth to mention include two new film simulation modes, two SD card slots, Wi-Fi and Bluetooth connectivity, and a USB-C port that supports fast charging. The Fujifilm X-Pro3 has already reached the market where Fujifilm put on the price tag of  $ 1,800, on the body only package.

The latest in line of the premium class camera by Fujifilm is already taking the market by storm. The Japanese camera-maker has set the price tag of $ 10,000 for the GFX 100 and planned to push the product into the market later this month.

This camera can record in 4K resolution, but only on 15 fps, so it would be wise to choose the 1080p with 60 fps option as the default. The users can also use up to 4x slow-motion modes, but only in HD resolution.

Instax Square SQ20 allows users to record 15-second videos. For users of modern gadgets, that short time does not look impressive. But the interesting capabilities of SQ20 are, it is able to use these video clips to create new photo effects. Furthermore, you can edit it further and print photos directly from the camera.

In order to meet the varied needs of modern consumers, Polaroid released the Polaroid Go which is targeted at customers that want a simple and easy photography alternative.

Just like other medium format cameras, the Leica S3 has a size that is classified as large and heavy. Its dimensions are 160 x 80 x 20 mm with a weight of 1260 grams for the body only. The Leica S3 is available for pre-order at $19,000.

Announced at the public price of $1,099, Hasselblad continues to offer more affordable prices, like the lower price of the X1D II 50C. Thanks to its lightness and compactness, Hasselblad wishes to seduce reporters or enthusiasts traveling, especially since the manufacturer says it has succeeded in reducing the noise on release, both for the shutter and for the autofocus. A pledge of discretion useful in its situations.

Rolleiflex™ is the name of the premier line dedicated to medium format twin lens reflex (TLR) cameras. The first Rolleiflex™ twin lens reflex camera came out in 1927. For the next few decades, the company continued to innovate and push the development of TLRs until the limit.